The British low-cost carrier aims to carry more than 13,000 customers in the first winter of operations.
As Lapland tourism continues to evolve, easyJet is jumping in with a new route from London Gatwick to Rovaniemi from October 31.
The airport operator Finavia is taking some of the credit for the development, investing €55 million in Lapland’s airports including Rovaniemi, which it says will grow in size by 75% by Christmas 2019.
The new easyJet route will operate twice a week on Wednesdays and Sundays, which the low-cost carrier expects will carry more than 13,000 customers in the first winter of operations.
Also branded as the Official Hometown of Santa Claus, Rovaniemi is an increasingly popular destination among British families especially at Christmas and during the winter.
As a gateway to Lapland, the airport there serves a large number of nearby resorts within reasonable driving distance.
“We are really pleased to be able to offer easy and affordable connections to our customers to a destination that previously had limited low-fare options,” says Sophie Dekkers, easyJet UK’s commercial director.
“We are sure this route will prove a popular addition to our route network from London Gatwick, especially for families wishing to visit Santa or travellers wishing to experience the Northern Lights.”
Christmas every day
Visit Rovaniemi CEO Sanna Kärkkäinen said in response: “We are happy for the new connection that serves the visitors to meet Santa and to experience the Magic of Christmas any day at the Arctic Circle. The magical Northern Lights can be seen from August to April and there are many tours available. In winter season many travellers go on husky sleigh rides, reindeer farm visits, snowmobile safaris and skiing.”