Eco-trend intensifies at hotels

Sustainability is compatible with cost savings and luxury stays
Hotels are making big progress in sustainability as they realise this can be compatible with cost savings as well as luxury stays, global consultant Ashlan Cousteau says.
The eco-luxury expert, recently named eco-luxury ambassador for the network Dot Luxury, travels the world with husband Philippe Cousteau. Luxury Travel Magazine interviewed her about eco-trends in luxury hospitality.
She points out that Starwood puts shampoo and body-wash containers in its Aloft-branded properties, shaming hotels that get through 30,000 plastic shampoo bottles a year. It also makes its Element properties reward guests who choose not to have their room cleaned.
Hyatt ordered a companywide audit of its water and energy use, allowing it to track utility usage and improve it every year. Fairmont, meanwhile, has told its kitchens worldwide to use organic food sourced from within 100 miles.
At individual hotels, trends range from in-season organic cocktails to in-room monitoring of water and electricity usage.
Asked how business travellers can find out if their hotel picks are earth-friendly, Cousteau replies: “A simple search on a hotel’s website will show you what that property has done to reduce its impact on the environment. It’s not a good sign when you don’t see any eco-bragging on their site.”
She adds: “Look to see what kind of landscaping they have in their photos and if their restaurant sources local and in-season produce. Both are a great litmus test.”
Luxury Travel Magazine


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