Egypt upbeat on tourism outlook for 2014

Signs that some in the industry consider Egypt safe

Despite its ongoing security problems, which are centred in the capital Cairo, Egypt is promising that its new constitution and forthcoming elections will support a recovery in the country’s tourism industry by improving political stability. And its tourism minister, Hisham Zazou, is developing a range of incentives to win the business back.

“All source markets have softened or removed their travel advisories,” Zazou told TTG Asia. “However, we still have a lot of work to do about the perception [of safety in Egypt].”

Signs that the industry once again considers Egypt a safe travel destination include the launch of ITB Africa at Sharm-el-Sheikh, which will be announced in March, Zazou added.

Euromic, an international association of DMCs, also held its annual general meeting in Cairo this week.

“[Euromic is] here in solidarity with Egypt to show people that the country is safe and open for business,” said Rajeev Kholi, managing director of Creative Travel.

However, some DMCs say that many in the industry, especially in sensitive markets such as the US, will want to see a period of stability before sending corporate groups back to the country.

Travellers have shied away from Egypt since political instability and violent clashes broke out in February 2011. Egypt welcomed 14.7 million international arrivals in 2010, falling to 11.5 million in 2012 and 9.5 million last year, according to the tourism minister. But “arrivals have doubled since October,” he said. “I believe we will be in the neighbourhood of 12 million by the end of the year.”

TTG Asia

[image courtesy Egypt Tourism Authority]


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