Emirates fights negative image with PR campaign

New ad campaign claims that it is creating thousands of jobs in Europe

In an effort to battle against negative perceptions that it is allegedly using Dubai state subsidies to unfairly boost its share of the market in Europe, Emirates has launched a large-scale advertising campaign in the UK. In the campaign it says it is creating thousands of jobs and investing substantial sums across Europe. Emirates’ orders for 90 more A380s – 38% of all A380 commitments – has helped to create more than 16,000 jobs in France, more than 13,000 in both the UK and Germany and more than 6,000 in Spain, the airline says.
ATW

x

Check Also

Emirates, bonus, profit, rise, increase, staff, employees

Emirates awards big bonuses after profit rise

The airline group posted a 67% increase in profits for the last financial year.

flyDubai, Dubai, Helsinki, Finland, Emirates, codeshare, low-cost, bed, lie-flat, MAX, business, economy, route, travel, tourism, connect

flydubai announces first Nordic route

A Boeing 737 MAX 8 will be used on the year-round, daily service. Emirates will codeshare.

Emirates, Australia, flights, Bali, New Zeland, Aukland, stopover, Dubai, UAE, seating, beds, cabin, first class, business, Europe, Clark

Emirates to start Dubai-Auckland via Bali

Flights via Bali allow the airline to continue serving Auckland via a stopover, maximising passenger loads.

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.

Gunnar Garfors, Norwegian, record, fly, round the world, airlines, flights, Sydney, Emirates, Iberia, Copa, Qantas, Dutch

Norwegian man sets round-the-world record

Passenger sets new Guinness World Record for travelling the world on scheduled flights.

emirates, qatar, etihad, airlines, slowdown, expansion, middle eastern, ban, laptop, orders, aircraft, Boeing, Airbus, A380, 777

$16 billion order saves A380

Emirates steps in to boost flagging orders.