Estonia, motorcycle, sidecar, island, adventure
Photo: Estonian Convention Bureau

Estonia goes ‘wild’ at IMEX

The ‘Go Wild, Choose Estonia’ slogan will play a substantial role in defining the offerings at Estonia’s stand at the IMEX fair in Frankfurt this year.

The ‘Go Wild, Choose Estonia’ concept will be a large part of Estonia’s stand at IMEX in Frankfurt this year. The country’s delegates say they are boosting their adventure-themed marketing efforts with new activities and offers.

Launched at IBTM World last November, the slogan calls attention to the many adventure-related experiences available in the country and encourages event organisers to be daring and choose Estonia as a “fresh, up-and-coming destination”.

As an example of adventurous activities available, the Estonia Stand (F265), run by the Estonian Convention Bureau and Visit Estonia, will be adding a vintage, Kihnu-island-style motorbike to its pop-up forest décor.

The presenters will also be launching a new brochure featuring 50 top experiences for groups, including conference programmes, incentive trips and in-meeting activities.

Some of the additional “wild ideas” highlighted are motorised paintball in a former Soviet military base, jeep orienteering in a national park, dinner in a peat bog and rafting over an underwater prison.

Night creature
As a new offer for this year’s fair, visitors to the Estonia stand will be able to trade their RFP or event brief for a nature-inspired ‘creature of the night’ sleep mask.

The country’s representatives will also again be holding their ‘Win a Wild Trip to Estonia’ prize draw, which allows attendees to drop off a business card for a chance to win an Estonian mini-holiday.

IMEX participants are also invited to visit the stand for the Go Wild with Estonia Happy Hour, Tuesday, May 21 at 16:30, where Estonian beer, cider and foods will be available.

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