The radical restructuring is part of an ongoing modernisation, coming after $1.52bn in losses for 2017.
Etihad Aviation Group is adopting a radical new business structure as part of its ongoing process of modernisation.
The changes will see the business reorganised into seven divisions, namely operations, commercial, human resources, finance, support services, transformation and maintenance, repair and overhaul (MRO).
The business will now come under the control of group chief executive Tony Douglas, who also takes responsibility for Etihad Airways. Peter Baumgartner will step down as the airline’s CEO to move into a “strategic advisor role”.
The changes come as part of a drive to turn around performance at Etihad, which last month reported $1.52 billion in losses for 2017.
Mohammad Al Bulooki, Etihad Airways’ executive vice president commercial, has been promoted to chief operating officer and will be responsible for core areas including network operations, flight and technical operations, fleet engineering, aviation security and safety.
Robin Kamark has been appointed chief commercial officer having joined the group in April 2017 and will spearhead the overall commercial strategy of the airline, including, sales and marketing, revenue management, customer service, network planning, alliances and cargo.
“We are now well equipped to deliver our plans as a reinvigorated innovator brand, with an optimised and profitable network, technologically advanced fleet, and a strengthened position as the global airline of choice, run by a seasoned team of talented professionals,” Douglas said.
“The eventual aim of this process is for Etihad to be in the best shape to ensure its long-term sustainability, enabling it to meet the challenges of an aviation industry in constant flux.”