Euro 2012 to push up tourism revenues in Poland

Football championship set to raise Poland’s profile as destination

Poland expects that an extra €6.5bn will flood into its economy each year by 2020 because of the high-profile staging of Euro 2012, according to the Polish National Tourist Office, of which around £900m will come directly from tourism. An additional half-a-million tourists could visit the country each year thanks to publicity surrounding the event’s scenic host cities of Warsaw, Gdansk, Wroclaw and Poznan. Improved infrastructure, such as a new rail link between Warsaw Chopin airport and the city centre and a new airport in nearby Modlin aimed at budget carriers, should help too.
“We want tourists who may have never considered Poland before to get the image of a modern destination,” Poland’s UEFA representative Dr Adam Zaborowski says. He added that he hoped a large number of cultural events in and around the fan zone of Warsaw’s Defilad Square would make Poland “an attractive prospect in the long-term”.
TTG Digital
[pictured: Euro 2012 Map of Cities in Poland and Ukraine; courtesy UEFA]