Tourists are increasingly turning their backs on popular hotspots in south-east Asia for less crowded ones.
Overtourism is affecting famous beaches around the world, including in south-east Asia, but European visitors are increasingly turning their backs on popular hotspots for less crowded ones, TTG Asia reports.
Vietnam is becoming a favourite destination among Europeans for beach stays, despite warnings of “crazy growth”, a trend driven by improving air access.
“Originally, Vietnam established itself as a cultural destination for European travellers, but we are now seeing a trend where people choose Vietnam as a beach holiday or a combination of a week of touring and a week on the beach before flying home,” explains Pham Ha, chief executive of Luxury Travel Vietnam.
David Kevan of Chic Locations describes Vietnam as “the new Thailand, and without a doubt it ticks all the boxes on exotic culture, cuisine and excitement”.
He adds: “To think Vietnam’s beach resorts are less developed than Thailand’s shows an incredible lack of product knowledge. Danang and Phu Quoc are just as busy as Phuket and Samui, if not more so.”
This means that quieter emerging beach destinations in the country will appeal more to long-haul visitors who prefer to “see and experience the untouched”.
Quy Nhon and Con Dao will be popular spots with the European market, tour operators predict.
“Quy Nhon and Con Dao are classic tropical beach destinations but pleasantly unspoiled. [They] are certainly a long way off the overdevelopment that has completely ruined areas of other popular holiday spots, meaning now is the time to visit,” urges Laurent Lerognon, sales manager at Diethelm Travel Vietnam.
Other emerging beach destinations in the country that will inevitably see a rising tide of interest from long-haul markets include Van Don, Cat Ba, Phu Yen, Lang Co in Hue and Ho Tram in Vung Tau, thanks to new products, cruises, helicopter transfers and regional flights.