Expedia takes rail seriously with new purchase

Travel sales giant buys rail search and booking tool
With rail becoming an increasingly popular mode of regional transport throughout Europe and Asia, it is now by some estimates the fastest growing sector in travel with over €30 billion in rail tickets sold in Europe alone.
Now the US-based travel sales company Expedia is recognising this fact by buying SilverRail Technologies, a UK firm that “consolidates passenger rail ticket booking and search”.
As part of the partnership, the rail distribution platform will power search and ticketing of rail services, in a process similar to Expedia’s hotel, air and car hire channels. The new rail channel is expected to go live in 2016.
The deal is “one of the significant partnerships we have signed”, claims SilverRail CEO Aaron Gowell.
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