Long-term agreement is for its Travelocity’s technology
As part of a new deal, Expedia technology will be running the websites of its rival Travelocity, giving it access to its supply and customer service.
The strategic long-term deal between Expedia and Travelocity applies to the operation of Travelocity’s US and Canadian websites, such as lastminute.com. It does not apply to lastminute.com in Europe or the Travelocity Partner Network. Travelocity will continue to be owned by Sabre Holdings.
The agreement is a major acquisition in the online travel agency sector. Plans to develop the joint venture will begin immediately, with a launch due in 2014.
“Over the years, Travelocity has become one of the most recognised travel brands in the US and Canada,” Dara Khosrowshahi, chief executive of Expedia, said. “Going forward, this agreement will enable Travelocity to focus on further building its brand while at the same time providing consumers with an enhanced suite of travel products and services.”
[pictured: Travelocity website]