Sooksiam, Thailand, Bangkok, crafts, provinces, iconsiam, market, sook

Experience Thailand’s 77 provinces in one place

A new attraction in Bangkok is promised to be a “window” into the rest of the country.

A new $20 million cultural and retail attraction to open in Thailand’s upcoming Iconsiam development promises to bring together 3,000 traditional businesses and craftsmen from the country’s 77 provinces in a single destination, TTG Asia reports.

“SookSiam is like a window into every province and into every corner of Thailand,” explains Chadatip Chutrakul, CEO of the retail company Siam Piwat and director of Iconsiam.

“The outlets at SookSiam are real stores that all have real counterparts in towns and villages around Thailand and which are transposed into SookSiam.”

She continued: “Within SookSiam are outlets of varying types that are built in the style of their respective regions, and which offer regional specialties, whether they be crafts, foods, beverages or services that are unique to that region.”

To bring the local towns to life, the attraction will leverage technology and interactive virtual reality software, added Chayapong Naviroj, CEO of SookSiam.

Everything special
Explaining the idea further, Luckana Naviroj, who is producing and curating the attraction, said: “Everything special being presented at SookSiam is created by someone somewhere else in Thailand. We ‘co-create’ with them by adding our knowledge of consumer preferences and supporting them with innovation as well as with retailing and marketing techniques based on our insights into the needs of Thai and foreign visitors.”

SookSiam will cover 1.6 hectare in the $1.7 billion Iconsiam, a mega riverside project scheduled to open at the end of this year.

Related stories

Thailand sees “slowdown” in Europe bookings

Thailand goes for niche marketing in 2018

Thailand develops eastern seaboard


Check Also

Thailand, crime, tourists, drugs, yaba, police, Norwegian, Norway, teenage, prison, embassy

Teenage girls from Norway arrested in Thailand

The Norwegian teenagers bought drugs in Phuket late at night and were immediately detained.

Tallink, management, CEO, appoint, chief executive, opera, Estonia, arts, gambling, Paavo Nõgene

Tallink appoints arts expert as CEO

Paavo Nõgene has been a board member at Estonia’s opera, concert hall and gambling authority.

Thailand, slowdown, tourism, travel, trends, Europe, Asia, overtourism, crowds, marketing, DMC, tour operators, travel agencies, opinion

Thailand sees “slowdown” in Europe bookings

There appears to be fatigue in the European market for Thailand, while other destinations are benefiting.

mould, Denmark, museums, culture, history, visitors, funding, rot, damp, rain, climate

Denmark’s past is rotting away in its museums

Poor storage facilities and a wetter climate mean that mould is destroying cultural heritage.

Sørenga, Oslo, sauna, fjord, sea, second, build, grant, bank, tourism, travel, Norway

Second sauna to float in Oslo’s waters

A financial grant gives the organisers the resources to build a much bigger city-centre floating sauna.

Nuernberg, easter, festivals, March, Germany, cities, Berlin, Frankfurt, light, beer, Munich, tourism, travel, book, Leipzig, street art, grafitti

Best festivals in Germany in March listed

Events with lights, books, beer, street art, spring, Easter and Ireland are all reasons to head south.