“Fantastic and promising” trend for Nordic hoteliers

Figures from Expedia confirm Chinese boom in Scandinavia
The number of Chinese visitors to the Nordic countries is increasing dramatically, and they are spending more than anyone else, recent figures from the Expedia group of travel companies confirm.
The figures underline those already unveiled by Tillväxtverket, the Swedish agency for economic and regional growth, which found that the number of Chinese visitors rose dramatically last summer, spending the most of all international guests on their hotel accommodation.
“We have selected figures for Stockholm, where the trend is most evident”, says Magnus Lilja, Expedia’s senior manager for EMEA key accounts, “And they show an increase of more than 115% in Q3 2015 compared to [the previous] year. A fantastic and promising figure for hoteliers here.”
The stream of guests to Sweden from far away has increased over a two-year period, as shown by Tillväxtverket statistics. Non-European visitors increased by 25% in summer 2015 and the Chinese members of this group are at the top of the trend.
Chinese spend more than anyone else on hotel accommodations in 2014: SEK 1,333 (€144) a night in Sweden, on average, in 2014, according to Hotels.com. They also book more than a month in advance.
But when it comes to international demand for Stockholm, the US is at the top of Expedia’s tables, with an increase of over 30% in Q3 2015. China, Japan and South Korea were also the fastest growing markets for Stockholm.
TTG Nordic


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