Fewer Swedes and Danes cruise, but more Norwegians

German market boosts record number of Europeans going cruising
Some 6.39 million Europeans sailed on cruise in 2014 – a new record, representing 44% growth compared to the pre-economic crisis level of 2008, but a rise of just 0.5% on 2013, according to new numbers released by the Cruise Lines International Association. The number of Swedish cruise passengers fell last year by 7%.
Around 78,000 Swedes sailed on cruises in 2014, down 7%, and 1% less Danes experienced a cruise, at 37,000. However, after a year of decline 25% more Norwegians went on a cruise, reaching 176,000.
Germany took first place from the UK as Europe’s number-one cruise nation, with 1.77 million Germans taking to the seas last year. France came fourth with solid growth of almost 14%.
Capacity-wise there was a parallel decline in the Mediterranean, which affected several markets, CLIA said. This was a consequence of cruise lines’ strategies, reflecting the general economic challenges in the European market. But the cruise industry continues to boost the European economy by €40 billion a year with nearly 340,000 jobs.
“There are still many challenges that must be addressed in Europe, among these the revision of EU visa regulations,” said Raphael von Heereman, secretary general of CLIA Europe. “If we do not work quickly to resolve this, the EU risks losing competitiveness […]. In addition we are going to miss important revenue, trade, investment and jobs.”
TTG Nordic
[pictured: Royal Caribbean’s forthcoming cruise giant Harmony of the Seas; image courtesy Royal Caribbean International]