Finest Sheraton hotels to rebrand to Sheraton Grand

Starwood Hotels & Resorts unveils Sheraton Grand premier tier
Starwood Hotels & Resorts Worldwide is promising a new era for the company by introducing a new premier tier, Sheraton Grand, which “recognises exceptional Sheraton properties”.
Bringing in Sheraton Grand forms part of the Sheraton 2020 plan, which is designed to position the brand as “a leading global hotel brand of choice”, Starwood says.
The first properties to acquire Sheraton Grand status are in Bangalore, Beijing, Dubai, Edinburgh, Miyazaki, Seoul, Taipei, Bangkok, Tokyo and Rio de Janeiro.
By the end of the year, Starwood expects to have 50 newly-designated Sheraton Grand hotels spanning the globe with plans for 100 by early 2017.
“Sheraton is Starwood’s largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight we recognise the need to better match guest expectations for the brand around the world,” explained Adam Aron, Starwood Hotels and Resorts’ chief executive.
“Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel.”
TTG MENA

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