Finland develops new stopover program for Asia

Visit Finland seeks agency partners for new initiative
Visit Finland wants to build “solid tour operator and travel agency partnerships” in Asia to develop Finland as a stopover destination for Asian passengers travelling via Helsinki to other destinations in Europe.
It will be introducing a new Stopover Finland program by May 2016, consisting of 50 attractive packages in Helsinki and beyond that range from five hours to five days. Visit Finland also plans to increase its visibility at ITB Asia in 2016 in order to build trade partnerships.
“The success of Stopover Finland requires solid tour operator and travel agent partnerships. By investing in the visibility at ITB Asia 2016, Stopover Finland wants to invite new partners to consider selling Finland as a stopover destination to their clients travelling from Asia to Europe,” said Heli Mende of Visit Finland.
Travellers can experience Finnish highlights from the Northern Lights to the midnight sun, relaxing in the Finnish forests, lakes and saunas, shopping for Finnish design items, and meeting popular characters like the Moomins and Santa Claus.
Finland’s two biggest Asian markets, China and Japan, which accounted for 6% to 7% of total arrivals in 2014, are expected to grow further as Finnair adds more new routes to northern Asia in summer 2016, including Fukuoka, Japan and Guangzhou, China.
TTG Asia