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Finland to be partner country at ITB China

China is now the fifth largest market for travellers visiting Finland. ITB will cement its reputation.

One of Asia’s biggest travel trade events is putting Finland in focus as its partner country. ITB China, to be held in Shanghai on May 16 to 18, will feature it as its partner destination.

Around 50 delegates from Finland, which will have a strong presence on the show floor, will be representing the country directly to China’s fast-growing travel industry, capitalising on its already strong links with Asia.

“Finland has proven that it is attaching great importance in enhancing Chinese tourists’ travel experiences,” said David Axiotis, ITB China general manager.

“Finland is running a multitude of visa centres in China, working on e-visa solutions for Chinese tourists and has opened up for Chinese mobile payments systems, adding a lot of convenience for Chinese visiting Finland.”

He added: These are just some examples clearly proving Finland’s devotion to the Chinese travel market, which is a perfect precondition to being ITB China’s Partner Destination.”

Gala co-host
Finland will also be the co-host of ITB China’s official opening dinner with some 600 guests attending and will also organise numerous events during the fair, such as a networking reception on the evening of May 16, attracting some 300 attendees.

“Chinese travellers are a very important tourism source market for Finland, and the growth in visitor numbers has been impressive in recent years,” Visit Finland chief Paavo Virkkunen, said.

He pointed to visitor figures showing that from January to November last year, the number of overnights from China to Finland grew 34.3% compared to the whole of 2016, reaching 321,172.

China is now the fifth largest market for travellers visiting Finland.

“We are continually working to enhance our partnership with travel trade partners in China to provide unique travel products to Chinese travellers, and ITB China provides us with a great platform to present Finland to Chinese decision-makers,” Virkkunen continued.

“This year also marks EU-China Tourism Year for which ITB China is an official partner event. As a member of the European Union, Finland is thrilled to contribute to this year of cooperation and celebration between China and Europe and we are looking forward to a successful ITB China 2018.”

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