Finnair launches new product upgrades

Airline makes flying economy long-haul more comfortable

Finnair says it is launching “a suite of product upgrades” and developing a mobile application as part of a wider drive to “comprehensively renew the customer experience both on the ground and in the air”.

On long-haul flights, upgrades coming in the autumn include an Economy Comfort package, the offer of at least four more inches of extra legroom at the front of the Economy cabin, “comfy” headrests, high-quality headphones and personal amenity kits.

The meal service throughout Economy is also being updated with an additional complimentary mid-flight snack on daytime flights, a new wine selection and complimentary sparkling wine.

Business Class will include a new amenity kit with high-quality brand products, while in both Business and Economy the inflight entertainment system is being redesigned with “a fresher, more intuitive look and feel and a greater selection of movies, TV shows, newspapers, magazines and books”.

On short-haul, Finnair will introduce Sky Bistro, a mix-and-match selection of seasonal foods and drinks combining “the best tastes of Europe and Asia”. Meals can be tailored in advance via the Finnair website or bought on board.

And a new Finnair mobile app, rolling out initially for Apple iOS devices in the autumn and for other platforms later, is designed to be “the customer’s companion throughout the customer journey, providing personalised, up-to-the-minute flight information and storing the customer’s mobile boarding passes”. The app can be used to check in, select seats, buy upgrades, get relevant offers and check point status.


[pictured: Finnair A330; courtesy Finnair]


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