Finnair, Finland, Nordics, Bokun, online service,
Sunset in Finland (photo: Travel Now/here)

Finnair launches Now/here

Finnair has started a new digital travel service to attract international travellers to Finland and the Nordics.

Finnair has launched a new online service called Now/here that brings Finnish and Nordic travel experiences to international travellers. It combines “inspirational content with real-time inventory and availability” for experiences, hotels and flights from a large number of sources.

“With this new service, international leisure travellers can find curated travel experiences in dynamic packages, with an effortless and fully digitalized booking flow,” says Kristiina Kukkohovi, who heads the Now/here program at Finnair.

“Now/here brings travel service providers to our digital platform, which is an important step in building a travel-related ecosystem that offers win-win opportunities for all parties involved. For the future growth plans, we are also looking for new partners joining us to scale the business.”

The company says that Now/here addresses the “growing strong interest towards the Nordics as a destination”. The concept has been tested in Singapore, Hong Kong, UK, US and Australia.

Hand-picked authenticity
“Now/here is a solution for digital savvy individuals who long for authentic experiences”, says Kukkohovi. “The experiences included are authentic, sustainable and of high quality.”

The Finnair Now/here team met with approximately 1,500 travel partners and hand-picked products like Reindeer Safari, Arctic Mindfulness with Huskies, Aurora Borealis Adventure, Forest Yoga & Hike and Private Island Experience for the service’s pilot program, but says more destinations and experiences will be added during the year.

The service utilizes the Bokun online booking platform as one of the key inventory sources for experiences.

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