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Photo: Finnair

Finnair: new long-haul class, plus ATR refresh

The Finnish carrier is working on a new Premium Economy class, to be added between 2020 and 2022, and will renew the cabins of its ATRs.

Finnair has revealed it will renew the entire cabin of all of its ATR aircraft and will introduce a new Premium Economy cabin class for its long-haul fleet.

The airline says that these investments reflect its “commitment to offer a high level of customer comfort and increased choice for its customers”.

The 12 ATR 72-500s in Finnair’s fleet are currently used for domestic flights in Finland and on flights to the Baltics, to Gdansk in Poland and to Stockholm’s Bromma airport.

The flights are operated by Finnair’s partner Norra, otherwise known as Nordic Regional Airlines. The cabin renewal will include new seats, new carpets and “a harmonised and fresh cabin interior design”.

The first refreshed ATR is expected to be in operation by the summer of 2019, and the refurbishment of all 12 planes should be completed by the end of the first quarter of 2020.

Nordic experience
“We want our customers to get a fresh Nordic experience on our regional flights,” says Piia Karhu, senior vice president for customer experience at Finnair.

“The regional feeder traffic is an important part of the Finnair network – we have over 30,000 ATR flights every year.”

As for the new Premium Economy, this will be rolled out for the whole of its long-haul fleet from 2021.

Located in its own cabin, the class will feature “highly customised designs for Finnair and provide customers with increased space and comfort along with an enhanced service offering,” the airline says.

The rollout starts in Q4 2020 and is expected to be completed by the end of 2022. Detailed planning for the cabin design, the service concept and the commercial aspects are ongoing, and Finnair promises to be communicating more details about it at a later stage.

“We see a growing trend of quality focused travellers, who place a strong focus on the comfort and quality of their travel experience,” Karhu explains.

“Responding to customer needs from all our key markets, our new Premium Economy class will serve the requirements of both leisure and corporate customers.”

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