European cruise line to be based in Shanghai for ticketing and marketing
Costa Crociere will become the first wholly-owned foreign enterprise in the cruise industry in China, now that it has been given permission to open a subsidiary there. The European cruise giant will be based in Shanghai and offer commercial and financial services to local travel companies and passengers, including ticketing and marketing. Costa was the first cruise company to enter the Chinese cruise market, in 2006, since which it has worked with local government authorities to drive the development of the Chinese cruise industry.
China’s Ministry of Transport revised its Approval of Foreign-Owned Shipping Company Interim Measures and granted permission to non-Chinese cruise companies operating in China to open wholly-owned subsidiaries in the country.
[pictured: Costa Victoria]