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First Hotels

First Hotels opens in Iceland

The Nordic collection First Hotels has opened its first property in Kópavogur, near Reykjavík.

The pan-Nordic hotel collection First Hotels has opened its first property in Iceland, about seven kilometres south of Reykjavík city centre. It arrives as the Icelandic capital and its surroundings struggle to open enough hotels to keep pace with demand.

First Hotel Kopavogur is located in Iceland’s second largest town, with a mix of standard and superior rooms and family suites, priced from around €115 upwards.

The town of Kópavogur “has a wide variety of shops and services, a thriving cultural scene and two excellent geothermal swimming pools,” First Hotels says.

The hotel is “located in the middle of a growing neighbourhood, in walking distance from restaurants and Iceland‘s largest and most modern shopping mall”.

Initially established in 1993 with six hotels in Sweden, First is now a collection of around 90 mostly boutique-style hotels in Sweden, Norway, Denmark and also Spain.

These provide guests “the ultimate urban experience” at, for example, First Hotel Reisen in Stockholm, First Hotel Mayfair in Copenhagen, First Hotel G in Gothenburg and First Hotel Grims Grenka in Oslo.

Room boom
The number of hotel rooms in Reykjavík is expected to rise by 50% over the next two or three years, according to Icelandic broadcaster RÚV. There are now around 5,000 hotel rooms in the city, while 2,400 rooms are planned or under construction.

This figure does not include several hundred rooms planned in Kópavogur and also, a little further southwards, in Hafnarfjörður.

But the number of hotel rooms continues to lag behind the increase in visitor numbers, and occupancy edges higher every year.

“The number of tourists increases a lot faster than the number of hotel rooms,” says Óli Örn Eiríksson, manager of Reykjavík’s economic development.

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