Flybe, livery, social media, purple, new, film, video, Q400, Embraer, airline, marketing
The new livery (photo: Flybe)

Flybe unveils new livery in timelapse video

Designers give the well-known purple livery a more subtle purple-and-white makeover in a one-minute film.

Flybe has given its well-known purple livery a more subtle purple-and-white makeover and has revealed the new design in a one-minute timelapse video.

In the film, which can be seen here, a team of designers give one of the UK-based European regional airline’s Bombardier Q400 aircraft a complete rebrand in 60 seconds.

Flybe, which has just announced a winter expansion of routes to Europe from its bases at Exeter and Southampton, will roll out the new livery across all of its Q400 and Embraer 175 aircraft over the next six years, the first of which enters the fleet this week.

About ten planes per year will be repainted, coordinated with that carrier’s existing planned maintenance programmes, with completion across the Flybe fleet scheduled for 2025.

The remaining aircraft that are still in Flybe’s even-earlier white-and-blue livery will be the first to be repainted, followed by those that have been purple the longest. Also four new Embraer 175s scheduled for delivery in July 2019 will arrive in the new livery.

‘Closer’ design
The design was created by the airline’s own in-house team and features a cleaner, more modern, streamlined design compared to the all-over purple.

It is a look, the airline says, that more strongly reflects an awareness of the airline’s ‘Close to You’ brand positioning, which emphasises the carrier’s “passion for connecting regional communities”.

To date, almost every part of our business has been touched by our ‘Close to You’ brand refresh and so refreshing our aircraft livery plays a significant part of strengthening that positioning as well as being an integral part of the ongoing programme to reinvigorate our fleet,” said Flybe CEO Christine Ourmières-Widener.

“The best part is that, by careful planning, we will achieve this at no additional cost to the business.”

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