Fred Olsen ventures into river cruising

Norwegian-owned line reveals new river cruise brand
Fred Olsen Cruise Lines has announced the launch of a dedicated river cruise brand, with plans to expand its program in the future.
The Norwegian-owned, UK-based line’s European River Cruising by Fred Olsen program, which will go on sale on May 26, will offer river cruise holidays on a 156-passenger ship between April 5 and November 3, 2018.
The line will fully charter Amadeus Princess, which was built in 2006, for two years. The 110-metre long, four-deck ship will be renamed Brabant and rebranded to Fred Olsen. The new name harks back to Fred Olsen’s passenger ship of the same name, which sailed in the 1920s.
A total of 30 departures will span the Danube, Rhine, Main and Moselle rivers, on itineraries ranging from five to 25 nights.
The ocean product will always constitute the larger portion of the business, sales and marketing director Justin Stanton told TTG, but further expansion of the river program is possible.
“We would love to introduce new vessels in the future. Brabant is our focus at the moment though, and we’ll see how it goes and look to build on that,” he said.
TTG Digital


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