Karen Østerbye, Bella Center, Icelandair, pr, press, public relations, marketing, staff, appointment, director, manager, Anne Marie Barsøe, denmark, scandinavia
Karen Østerbye (photo: Bella Center Hospitality Group)

From Icelandair to Bella Center

Karen Østerbye transitions from Icelandair’s PR chief for Scandinavia to a new job at the region’s second-biggest expo venue.

One of Icelandair’s best-known travel trade personalities in Denmark, Karen Østerbye, now has a new job at Scandinavia’s second-biggest exhibition and conference centre.

Østerbye, who until this spring was Icelandair’s press and public relations manager for Scandinavia, replaces the current press officer at Bella Center Hospitality Group, Anne Marie Barsøe, on November 1.

Barsøe who arrived at Bella Center last spring from VisitDenmark, is moving to pastures new together with her husband, who has received a new job based outside Europe.

Without wanting to go into detail about her husband’s job, she tells Standby.dk: “I’ve really been very happy at Bella Center and it’s a shame I’ll be stopping in late October. But we’ve had a very exciting opportunity to get out and experience the world.”

Meanwhile, Østerbye, 56, spent 17 years as Icelandair’s public relations manager for Scandinavia. When she spoke to Standby.dk in April about her position being discontinued, she said, “Now I’ll find the next of the world’s coolest jobs”.

“It was not my decision to stop at Icelandair, but the world is changing. The years at Icelandair have given me the wildest experiences and I’ve learned a lot,” Østerbye said.

“Now I’m going to find the next of the world’s coolest jobs. I want to stay in the travel industry, where I have a huge network.”

As she predicted, she will remain in the travel industry with her new job at Bella Center Hospitality Group. She contacted the group through her network, and it took two weeks from her first meeting as a potential new press officer until the contract was signed, she tells Standby.dk.

Major player
The company, with Allan L Agerholm as chief executive, is a major player in the Danish and northern European hospitality industry.

In addition to the huge, unique Bella Center, the group includes three of Copenhagen’s most famous hotels, AC Bella Sky Copenhagen (Denmark’s largest hotel with 812 rooms), the Copenhagen Marriott (Denmark’s biggest 5-star hotel with 406 rooms) and the Crowne Plaza Copenhagen Towers, as well as the arena and exhibition centre Forum Copenhagen. Another upcoming hotel for the group is the Hilton Copenhagen City, which opens in autumn 2020 with 400 rooms and suites.

Related stories

Icelandair CEO resigns as crisis deepens

Northern Europe’s biggest congress hall planned

Event kicks off big year for Bella Center