Fruitful times for Rezidor Hotel Group

Q2 2016 was particularly successful across Africa
Despite a challenging trading environment spanning Europe, the Middle East and Africa, Rezidor Hotel Group is seeing strong momentum in business development, with over 2,500 rooms having been signed for in the second quarter of 2016 and more than 1,400 rooms inaugurated.
The company’s operating portfolio now includes more than 80,000 rooms, complemented by a solid pipeline of more than 22,000 keys.
“Q2 was particularly successful in Africa, one of our core growth markets,” Elie Younes, Rezidor’s executive vice president and chief development officer enthused. “In Lagos, Nigeria, we signed the first Quorvus Collection member on the continent, and in Mauritius the first Park Inn by Radisson in the Indian Ocean.”
Following the signing of a Radisson Blu hotel in Durban, South Africa, the company has officially completed the commercial triangle of Cape Town-Johannesburg-Durban.
Meanwhile, throughout Q2 Rezidor accelerated its opening pace and pipeline delivery. The group entered Morocco with the launch of the first Radisson Blu hotel in Marrakech and inaugurated a flagship in Togo, the Radisson Blu Hotel du 2 Février in Lomé.
“Blu is not only Europe’s largest upper-upscale brand but also Africa’s fastest growing brand. We are committed to the continent and will continue to expand our network in line with our clear strategy, covering capital cities and selected hubs across Africa to drive scale and unlock value for our owners, partners, employees and guests,” said Younes.
Meanwhile, in Brussels, Rezidor inaugurated its very first Radisson Red in Q2. More than 15 Reds are currently planned or under construction around the world.
“Red is driven by bold design and breaks the traditional hotel model – it is extremely well received in the market,” Younes said.
“This first hotel starts the journey of the brand and is also its laboratory for innovation and further improvement. We recently hosted a hundred key industry specialists, owners and developers to experience the brand and share their thoughts and ideas with us; the feedback that we received was most promising.”

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