The renowned British business newspaper has published an ad in its own publication mocking British Airways for ending distribution.
The renowned British business newspaper the Financial Times has taken out an ad out in its own publication to attack British Airways for ending distribution on its planes, the US business news channel CNBC reports.
Paraphrasing the carrier’s famous slogan “the world’s favourite airline”, the ad suggests that passengers may be better off flying with rivals.
“British Airways has decided to stop providing the Financial Times to passengers on flights, in lounges and at gates worldwide,” the FT’s half-page ad, published on Tuesday, reads.
“We regret the inconvenience caused to our regular readers by BA’s abrupt decision to end its long-standing partnership with the FT. Of course, the world’s favourite business newspaper is widely available on a range of other leading airlines.”
The ad also points out that subscribers can download the FT app to catch up on the news before they board.
An image of the ad was retweeted by Financial Times editor Lionel Barber, who added the words, “No FT, no comment”, referencing the newspaper’s own tagline.
CNBC quotes a tweeted response to this by a former passenger: “A paper dart made from your newspaper would be more comfortable than @British_Airways.”
More airlines are throwing out weighty newspapers and magazines in favour of providing wifi, which British Airways itself introduced in February 2018 and which costs passengers extra to stream services like Netflix.
A British Airways spokesperson said in a statement that was emailed to CNBC: “We regularly review what is on offer. We offer a wide range of titles to give our customers plenty of digital and print options for news, business and leisure reading material.”