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Photo: Ports of Stockholm

Full steam ahead for Stockholm cruise season

It’s spring, which means another record cruise season is starting for Stockholm’s ports, with thousands of high-paying passengers.

April means the start of the cruise season for many Nordic ports, and this year the ports of Stockholm are expecting 287 cruise ships and 650,000 passengers by the end of the season in October. This is up from the record 623,000 passengers and 268 ships in 2018.

The season began on April 22 with the arrival of the 94-passenger Quark Expeditions vessel Ocean Nova at Skeppsbron, a quay in central Stockholm.

In fact, five cruise ships called at the city’s ports in the season’s initial week.

“The start of the cruise season is one of my favourite signs that spring is here,” gushed Stefan Scheja, Ports of Stockholm’s cruise and ferry manager.

“It will be great to welcome both returning regular customers and a good deal of newcomers during the season.”

Two days after the arrival of Ocean Nova, AIDAdiva called at Stadsgården close to the city centre. This is one of 56 planned visits by ships in the AIDA family, which is one of the cruise firms with the most calls this year.

But over the course of the season, Norwegian Getaway is the liner that will bring the most passengers to Stockholm, 4,941 of them in total.

Cash flow
A report was published earlier this spring containing survey responses from thousands of passenger interviews. Among other things it showed that the total economic effect of cruise traffic for the Stockholm region is close to SEK 2 billion (€189 million).

“The cruise traffic is very important to the region and for commerce, as the passengers, crew and cruise shipping companies spend close to SEK 900 million each season,” stressed Fredrik Lindstål, Ports of Stockholm’s chairman of the board.

The typical visitor to Stockholm is 57 years old, travels with one companion and spends SEK 750 during a day’s visit. Turnaround passengers, those who begin or end their cruise in Stockholm, often stay overnight in a hotel and spend on average SEK 2,700 per visit.

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