Future looks bright for tourism in Denmark

But many areas of improvement are still needed
From the hotels and museums of Copenhagen to the quaint little bed and breakfasts in Jutland, the future looks bright, the Copenhagen Post reports. Overnights by tourists from abroad are expected to rise by 2.9 million, or 4% a year, by 2019.
The national tourism association VisitDenmark expects the number of overnight stays by foreign tourists to increase to 27.7 million within the next four years.
“We’ve been helped by positive trends among the nations we get the most tourists from,” Lars Erik Jønsson, deputy head of VisitDenmark, tells Takeoff.dk. “We can see that the marketing of Denmark has made an impact in various markets and people see Denmark as a safe and secure nation.”
But Denmark still has room for improvement when it comes to marketing itself as a leisure and meeting destination, Jønsson added, as well as develop its holiday areas, have longer opening hours, improve quality and be more flexible.
Copenhagen Post


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