Travelport, G Travel, deal, agreement, travel agency, Norway, Sweden, technology, acillary, airlines, sell, NDC, GDS, Siris Capital, hedge fund, Elliot Management, private investor, Paul Singer, eNett, buy, acquire, M&A, Japan, JAL, airline, Japan Airlines, joint venture, market, Travelport Axess, brand, build
Photo: Travelport

G Travel signs tech deal with Travelport

The broadly stretched travel agency chain has agents in Norway, Sweden and beyond that will benefit.

Travel commerce tech company Travelport has announced a new multi-year technology and content deal with one of the most expansive travel companies in the Nordics.

G Travel, a Norwegian travel agency chain with 27 agencies in Norway, six in Sweden and an additional 17 in other countries, has signed on for a tailor-made solution by Travelport.

Travel consultants in the chain will gain access to “intelligent, fast and accurate search of high quality content from over 400 airlines, 650,000 hotel properties and 35,000 car rental locations”, Travelport says.

With over 250 of these airlines signed up to use Travelport’s merchandising technology, G Travel will also be able to display, gain insights from and sell branded fare and ancillary products, such as paid seating, baggage fees and priority boarding, from these airlines.

In addition, G Travel will use Travelport Business Insights, a “cutting-edge data analytics tool that provides near real-time access to actionable insights from a vast range of data sources to help it optimise supplier contracts, enhance customer service and improve operational efficiencies”, as the tech firm describes it.

NDC aggregator
As the only global distribution system provider to be certified by the International Air Transport Associan as a Level 3 aggregator under its New Distribution Capability initiative, Travelport will soon also be creating NDC connections with airlines as they become available.

“We need a technology partner that is fast, accurate and reliable and, for us, Travelport is leading in these capabilities today,” said Finn Vetle Hansen, CEO of G Travel said.

“Its edge in technological innovation and wide choice of content will enable our consultants to deliver the best travel itineraries for our customers.”

Related stories

“Payment transparency” goes live in Nordics first

Travelport unveils tool to fight cyber crime

Travelport looks for Nordic travel-tech start-up

Leave a Reply