Gap widens between Accor and its competitors

Research shows top hotel groups in Europe by number of rooms

Research conducted by MKG Group shows that the number of hotel groups in the European Union continues to be dominated by the Accor Group, which has three times as many rooms as its strongest competitor, Best Western. And the difference is increasing. The French group continues to boost its growth through increased franchising. Accor Group alone accounts for a third of the total supply of the top ten European groups.

Best Western, meanwhile, has generally consolidated its network. InterContinental Hotels Group has focused on its Holiday Inn New Generation while losing a few InterContinental contracts in Germany. The hotel division at at Groupe du Louvre – associated with economy and upscale segments of the Louvre Hotels Group – is strengthening its position in fourth place. After a period of reorganisation, the brands Campanile, Kyriad and Concorde are back on the growth track.

One big change has come with the rise of Carlson Rezidor Hotel Group, the new name of the EMEA subsidiary of the Carlson Hotels group, which recently had many openings under the Radisson Blu and Park Inn brands. The growth would be even greater if it included the many openings in Central and Eastern Europe and in northern countries outside the EU.


[pictured: Ibis Hotel Karlstad City]


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