Germany is still Europe’s top source market

Study reveals good prospects for tourism in Europe

Germany has been confirmed as the number-one source market for European destinations, according to a study by the European Travel Commission shared with ITB Berlin. ITB Berlin 2015 is due to take place on March 4 to 8.

International arrivals to Europe grew by 5.4% in 2013 – a continuation of the positive growth trend of the past four years. The majority of travellers came from Germany and the UK, the study found.

The study examined the impact of foreign tourists in Europe from European and non-European source markets. Nearly 50% of all international arrivals in Europe came from only eight countries in 2013.

As in previous years Germany was the largest source market, contributing to 14% of all international arrivals in Europe, ahead of the UK (9%). With a market share of 6%, Russia was the third largest source of international arrivals. In view of the current political situation, however, it remains to be seen whether it will retain that position in 2014.

France occupied fourth spot, ahead of the Netherlands and sixth-placed Italy. Bearing in mind its comparatively small population, the Dutch contribution to the market for international arrivals is remarkable, the study says. Seventh position sees the first non-European market, the USA, whose share of international arrivals grew substantially in 2013.

The UK and German markets are forecast to remain big players at least until 2016. But arrivals from Germany rose by only 1.5% in 2013. In the medium and long term, the Chinese market is expected to expand. In 2013, China’s share of international arrivals in Europe was only 1.3%, but its market grew by 23%.

TTG Nordic

[pictured: Midsummer celebration in Sweden; photo by Lena Granefelt/]


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