Germany to attract Indian tourists with heritage

Germany hosted 402,440 overnights January to August 2013

Next year the German National Tourist Board will focus on UNESCO World Heritage sites, the 25th anniversary of the fall of the Berlin Wall and youth travel as part of its promotional activities in India, TTG Asia reports.

The board will launch a new marketing campaign in March 2014 to promote Germany’s 30-plus UNESCO sites among Indian travellers, according to Till Weigl, GNTB’s destination manager for Asia and Australia, during a three-city roadshow in New Delhi, Bengaluru and Mumbai last week. The GNTB is also seeking more FIT and leisure arrivals from India.

“Germany is well established as a MICE destination in India,” Weigl said. “Leisure tourism is slowly building up. We are looking to establish Germany as an affordable destination within Europe so as to attract price-sensitive travellers too.”

Marc Giesen of Deutsche Bahn, one of the 11 German suppliers participating in GNTO’s roadshows, says he is keen to target “sophisticated Indians” through its rail products.

Germany recorded 550,000 overnights from India last year and 402,440 overnights from January to August 2013.

TTG Asia