Get new travel ideas by browsing new material

Agents and marketing specialists advised to browse at random

When people working in the travel business, particularly agents, are short on marketing ideas, they should stop what they’re doing and start browsing in a completely random way through magazines, books with lots of images, websites or stock photographs. This can help to stimulate new ideas. Creative thinking needs regular infusions of raw material and browsing at random is a good way to get exposed to it.
How your own personality manages to automatically relate it to your own business can be surprising. Any magazines, from men’s magazines to Cosmopolitan to astronomy publications, can stimulate new ideas, especially since travel connects to virtually any subject.
Travel Research Online


Check Also

Air France, strike, unions, vote, Easter, March, 2018, cancel, flights, travel

Air France passengers face two strikes

Turbulence ahead as unions vote to stage strikes on both of the upcoming Fridays.

Kebnekaise, mountain, rescue, police, search, missing, tourists, French, Sweden, Kiruna, Lapland, Sami

Tourists missing overnight on Swedish peak are found

Mountain rescue teams were searching overnight in freezing conditions and poor visibility.

Scandic Helsinki Airport, open, Helsinki, cell, meeting, jail, prison, Finland, MICE, forest, police, operations

Hold a meeting in a former airport jail cell

At the just-opened Scandic Helsinki Airport, the meeting rooms used to be cells for the airport police.

CVB, marketing, convention bureau, award, restaurants, hotels, marketing, mice, meetings, congress, conferences, Kadri Karu, Linnahall

Estonian CVB’s “relentless” lobbying praised

The bureau is awarded for bringing the dream of a huge new conference venue for Tallinn closer to reality.

vno, Vilnius airport, development, business centre, conference, meeting, Radisson, contract, hotel

Radisson to open next to Vilnius airport

Radisson Hotel Group signs a contract for its sixth hotel in Lithuania, expected to open in 2020.

global tourism, marketing, DMC, destination, travel, CVB

“Intelligent marketing” is key against overtourism

More people are travelling than ever before, and companies must be increasingly sensitive to local concerns.