Glamping on the rise in South-East Asia

More travellers choosing luxury tented accommodation
New research shows that more and more travellers to South-East Asia are choosing luxury tented accommodation, or glamping, as opposed to more traditional forms of lodging.
The data, from C9 Hotelworks’ Tented Accommodation Market 2016 report, shows there are currently 29 properties consisting of 533 tents in the region offering international standard products.
Thailand and Indonesia are leaders with 12 and eight properties, respectively, offering glamping services in their own markets.
“If you trace back the roots of most of Asia’s resort and cultural destinations, backpackers were the earliest first movers into these locations,” said Bill Barnett, managing director of C9 Hotelworks.
“Today we have key travel disruptors such as low-cost airlines, flashpackers, millennials and a rising tide of tourists looking for authentic and local experiences that go beyond the four walls.”
The report says that most glamping properties are located in secluded areas, such as forests and beaches, and offer products with eco-friendly designs and activities relating to the destination. This high product differentiation has spurred a rebirth of tent stays.
Pricewise, an upmarket tent in South-East Asia costs US$270 a night, on average, while in Thailand, which holds almost 40% of the region’s tent inventory, the average rack rate goes up to US$340 a night.
“We are seeing a broader range of traditional investors coming on-stream in newer destinations,” Barnett said. “Favourable development cost, short build times and, ultimately, a drive led by customers who are looking for more authentic holidays are key motivating factors.”
TTG Asia

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