Sweden’s second city competes with European capitals
Sweden’s second city is pushing ahead with its ambitions to become an important conference and meetings destination. In April 2019, Gothenburg is to welcome the Associations World Congress for the first time.
An agreement was signed this week between the congress organiser, the Association of Association Executives, and three representatives from Sweden at the Swedish booth at IBTM in Barcelona. It marks the end of a bidding process that has taken several years.
“For three years, we have put in a lot of effort to convince the organisers. Now we are extremely pleased that the Associations World Congress will be arranged in the very heart of Scandinavia,” said Per Ankaer, director of sales at MCI Nordics, the local congress organiser.
The Associations World Congress is the biggest conference for management and employees of professional, scientific and trade membership organisations in Europe, with over 400 delegates.
In Gothenburg’s favour
In recent years, Gothenburg has taken up the fight with Europe’s capitals for the title of the most attractive meeting place. Helping it are the city’s ability to bring together an innovative business community, a knowledge-intensive academy and a focus on sustainability.
MCI Nordics stresses that it has also the perfect size, as well as close proximity to “fun activities, great food and nature within walking distance”.
“The city’s success is, to a great extent, based on the ability to partner and collaborate with clients, hotels, restaurants, industry and the academic world – a fact that is greatly appreciated by visiting associations,” MCI Nordics adds.
The 2018 version of the Associations World Congress will be held in Antwerp next March.