Cultural events taking place year-round on the popular Swedish island are being listed in a new ‘travel guide’.
Through a new agreement between Destination Gotland, Gotland County and Gotland Media, it is becoming much easier to find out about the many cultural events that are organised on the island through the year.
The deal means that there is now a separate “culture ad” in the newspapers Gotlands Allehanda and Gotlands Tidningar as well as two online calendars.
“Cultural life in Gotland has long been asking for a common marketing platform for all of the cultural events organised on the island. And now we can finally deliver it,” says Region Gotland’s cultural strategist Björn Ahlsén.
“We see culture as a major travel guide, so it is obvious for us to participate in the development of the island as an island of culture,” adds Adam Jacobsson, marketing and sales manager at the ferry line Destination Gotland.
“It also feels good to work with both Gotland and Sweden in this effort. Together we can work for a continued cultural life on the island all year round.”
Gotlands Media will publish the events calendar regularly in both Gotlands Allehanda and Gotlands Tidningar, selecting all cultural events on the island and placing them under its own cultural title.
Meanwhile, Destination Gotland’s website Culture Ö is improving by way of the fact that all events reported through the calendar on gotland.net will also be found on the site kulturenso.se.
In this way, event organisers need only to publish information once in a while to make it visible in two printed local newspapers and on two well-read online calendars, one of which contains only culture.
The content of Culture Ö is also better-stocked and updated with video, advance articles, cultural info and tips on ongoing cultural projects, Destination Gotland says.