Gebr Heinemann builds on Lithuanian duty-free contract
Vilnius International Airport has signed a contract with travel retail giant Gebr Heinemann to greatly expand its stores, investing millions of euros over the coming months.
Lithuanian Airports awarded a duty-free concession covering six outlets spanning 1,500sqm of retail space to incumbent Gebr Heinemann, operating in partnership with its subsidiary Travel Retail Vilnius.
The six-year agreement with a four-year extension option includes the main 800sqm walkthrough outlet.
Lithuanian Airports will invest €1.9 million in the fit-out, while Heinemann will contribute €3.8 million. Construction will launch at the start of February and the walkthrough store will open at the end of June.
Even though Heinemann has been the incumbent since 2008, it still had to fight off stiff competition from Lagardère Travel Retail. The contract follows the opening of two new Heinemann Duty Free and Travel Value shops at Lithuania’s Kaunas airport last July.
Heinemann will sell tobacco, spirits, perfumes, cosmetics drinking water, confectionery, gourmet foods, watches, sunglasses, jewellery, leather goods, clothing accessories, travel essentials, toys and electronics in the six Vilnius stores, DFNI reports.
Products manufactured by Lithuanian producers such as souvenirs and locally manufactured textile products will also be featured.
“The Hanseatic company has been the strategic, sustainable and preferred partner of Lithuanian airports already for the last ten years,” said Lithuanian Airports CEO Gediminas Almantas.
“Before the end of 2017, Heinemann submitted the best bid for the Vilnius airport duty free operation, including a sensational design concept. The proposal includes the extension of the commercial area to 1,500 square metres and substantial improvement of both retail facilities and quality at Vilnius airport for the next six years.”
Speaking at the DFNI Expanding Horizons Conference in Tallinn last June, Lithuanian Airports’ non-aviation services chief Justinas Stepŝys commented: “The aim of the project is to increase the conversion rate by 5% and spend per departing passenger by around 20%.”