Cinema in HEL is described as the world’s first cinema that requires two people to watch and is painted in non-reflecting black.
A new cinema for just two people at a time has been unveiled in the passenger terminal at Helsinki Airport. But the films being screened will not be so long that viewers will forget about their flights.
The “one-of-a-kind” entertainment facility, called Cinema in HEL, is described as the world’s first cinema that requires two people to watch and “a cozy place to enjoy a film with some peace and quiet, away from all the airport’s hassle”.
Two people are needed to watch a film, no more and no less. The two seats are equipped with “micro tactile switches”, so that only when both seats are taken do the lights dim and the movie starts.
The walls are painted with what is known as Black 2.0, a paint that reflects almost no light, resulting in the sensation that despite the tiny environment it gives the sense of an almost infinitely large space.
“The Cinema in HEL is a great way to bring out the best parts of travelling – encountering different cultures and making new acquaintances – a great way to bring curious travellers together,” says Katja Siberg, senior vice president for marketing and corporate communications at airport operator Finavia.
“We want to create unforeseen experiences for our travellers as we develop Helsinki Airport to welcome 30 million annual passengers.”
Free of charge
Cinema in HEL, which can be found at gate 33, is open around the clock and is free of charge.
The first feature film is East and West Side Story, a 13-minute short film produced by both Helsinki Airport and Finnair whose theme is the “meaningful encounters” that take place when people travel.
In the future, the cinema will give air passengers the chance to watch an array of short films, including documentaries and shorts by international filmmakers.
The airport says that the cinema is an example of its new services to “enhance layovers” and giving transfer passengers things to do while they wait for their next flight.