The Finnish capital attracted a record number of congress visitors last year.
Helsinki succeeded in attracting more congress visitors in 2017 than in any previous year, furthering its reputation as a MICE destination compared to other Nordic destinations, the city’s congress marketing agency says.
The number of international association meetings increased by almost a third compared to 2016, Helsinki Marketing emphasises, making the Finnish capital the most popular congress city in the Nordic region.
According to the latest statistics, Helsinki hosted a total of 367 international association meetings last year, which were attended by almost 72,000 congress visitors.
Union of International Associations statistics place Helsinki 15th as a congress city, ahead of such cities as Stockholm and Copenhagen.
“The number of both congresses and congress visitors in 2017 far exceeded the figures we achieved in previous years. Our previous record was set in 2016, when we had around 61,000 congress visitors, so 2017 really was an outstanding year,” says Ines Antti-Poika, convention director at Helsinki Marketing.
“Helsinki is recognised worldwide as a reliable and functional city. We have already confirmed dozens of congresses for the next couple of years,” she adds.
“Attracting major events to Helsinki takes years of work, but organisers of smaller congresses may decide at shorter notice. Our advantages include the quality of our services and our close cooperation with local actors.”
Helsinki also claims to be a leader in the congress industry in terms of sustainable development. The Global Destination Sustainability Index measures the environmental activities of cities and the performance of their local convention bureaus. According to the latest GDS stats, Helsinki is ranked in 6th position.
Helsinki says it is working hard to stand out from the competition by developing digital tourism services. The new MyHelsinki.fi website now serves visitors in six languages. A new mini-programme for Chinese visitors is also now available and the city will continue to work closely with the Chinese internet service giant Tencent to further develop the application.