Helsinki runway to become fashion catwalk

Airport runway cleared for take-off as fashion venue
Finnair and Helsinki Airport are set to turn the airport’s Runway 2 into the ultimate fashion catwalk in May, when seven top designers from Denmark, Sweden, Finland, China, Korea, Japan and the UK present their latest collections.
The world of fashion will descend on HEL for the event on May 24. The designers are being handpicked to show off some of the most inspiring trends emerging from the Asian and European fashion industries.
The designers will be announced in March and April and presented on the Match Made in HEL campaign site at
“The combined glamour of the fashion and travel industries share a long history. Air travel has long played a key role in setting the pace of fashion trends across the world,” explains Johanna Jäkälä, Finnair’s vice president for brand, marketing and loyalty.
“Fashion connects and inspires people, and we see this on a daily basis as we connect Europe and Asia with our flights. With this fashion show, we want to celebrate the connections between Europe and Asia, and showcase the work of some of the hottest designers from these two continents.”
TTG Nordic


Check Also

Finavia, Helsinki, airport, biometric, security, provider, Finland, transparency, data

Finland searches for biometric system provider

Biometric identification is beginning to transform airports, which is why Finavia is looking for the right system.

Kimmo Mäki, Finavia, air travel, ceo, chief executive, management, profile, interview, Helsinki, airports, Finland

Finavia CEO equates airports with freedom

“For me, the airport has always signified freedom,” Finavia’s new chief executive Kimmo Mäki says in an interview.

Finavia, Helsinki, gate, store, shop, duty free, airport, pickup, service

Pick up airport purchases on your return

A new service at Helsinki Airport allows outbound travellers to pick up what they buy when they get back.

Finnair, capacity, flights, new, Helsinki, Finland, routes, ASK, RPK, capacity, A350, long-haul, seating

Finnair splurges on capacity in 2018

A whole range of extra frequencies and routes are boosting HEL’s profile even further, including to Sweden, Norway and Iceland.

Air France, Ryanair, Helsinki Airport, strike, Easter, dates, flights, cancel, unions, pay

Strikes hit Ryanair, Air France, Helsinki Airport

Thousands of air passengers face travel chaos as strikes hit some Ryanair and Air France flights. A minor strike is expected in Helsinki too.

Finavia, Finland, LIFEINHEL, social media, Skytrax, award, Helsinki Airport, marketing, service, best

Finland scoops two top aviation awards

The airport operator’s #LIFEINHEL initiative is highly commended, while HEL wins 'best airport in northern Europe'.