Helsinki runway to become fashion catwalk

Airport runway cleared for take-off as fashion venue
Finnair and Helsinki Airport are set to turn the airport’s Runway 2 into the ultimate fashion catwalk in May, when seven top designers from Denmark, Sweden, Finland, China, Korea, Japan and the UK present their latest collections.
The world of fashion will descend on HEL for the event on May 24. The designers are being handpicked to show off some of the most inspiring trends emerging from the Asian and European fashion industries.
The designers will be announced in March and April and presented on the Match Made in HEL campaign site at www.matchmadeinhel.com.
“The combined glamour of the fashion and travel industries share a long history. Air travel has long played a key role in setting the pace of fashion trends across the world,” explains Johanna Jäkälä, Finnair’s vice president for brand, marketing and loyalty.
“Fashion connects and inspires people, and we see this on a daily basis as we connect Europe and Asia with our flights. With this fashion show, we want to celebrate the connections between Europe and Asia, and showcase the work of some of the hottest designers from these two continents.”
TTG Nordic

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