Herning in upward growth spiral

Ferie for Alle travel fair in Herning is in positive spiral

It seems that Anders Ladefoged, project manager at the Ferie for Alle travel fair over the past year, is the man behind a great success story for both exhibitors and visitors. The improvement is not least because the event has delivered the goods to exhibitors with excellent service and quality, while guaranteeing – along with the exhibitors – that each year brings inspiring visitor experiences.
“In the last few years we have had a positive challenge in that it was difficult for so many visitors to reach the fair through the corridors, especially in the overseas holidays hall,” he says. “So this year we have taken an extra hall into use and we have more space and more rest areas for the audience. Our guests will be able both to stop and see more at each stand, while others can pass.”
Anders Ladefoged is not about to bet on visitor numbers, but both he and the exhibitors will be satisfied with 60,000 people over the three days during week eight in February.
“We are also pleased with the feedback we’ve received from exhibitors. The success of the MCH Messe Centre Herning in recent years to deliver a good affluent audience, and encourage visitors through a special seniors offer on Fridays, has helped it to get visitors to the exhibition equally over all three days, on Friday, Saturday and Sunday.”
Around 90% of the exhibitors are repeat customers, who pay 960 DKK per sq m. The price is fixed, but there is a small discount if you book your stand before September 1 on the previous year or buy an extra-large booth. Among the new things this year – in addition to 15% more space in the aisles and an additional hall for overseas travel – is a new development of Active Holidays in Denmark, with more and newer sites for travel lectures. The price for children is set as low as 10 kr. this year, so that families of any size can get family discounts. Among the new exhibitors are Nyhavn Travels, with many exotic destinations, and Malta Tourism with boss Patricia O’Donnell in the lead. This year Norway is a partner country.
TTG Nordic
[pictured: Anders Ladefoged]