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Hertz Italy adds Maserati to premium fleet

Customers can now rent any of three new Maserati high-end models in Italy as part of its Selezione Italia range.

Hertz Italy has added highly sought after Maserati vehicles to its Selezione Italia (Italian Collection). With a 100% Italian DNA, the collection now features the Maserati Quattroporte, Maserati Ghibli and Maserati Levante.

Customers will experience “pure driving luxury topped with a high-end, personalised welcome service,” Hertz promises.

The style-heavy Maseratis are available for one year at Hertz locations in Rome, Milan, Venice, Florence and Olbia.

“With the Maserati brand belonging in Europe’s automotive heritage, the Quattroporte, Ghibli and Levante are an exceptionally strong addition to our high-end car hire offering,” Michel Taride, Hertz International’s group president said.

“Our customers renting in Italy will now benefit from Maserati’s exhilarating performance and impressive efficiency, as well as from a bespoke welcome service, adding up to a truly classy ‘Italian style’ motoring experience.”

Luxury brands
The very first luxury sport sedan, the Maserati Quattroporte has been in the Italian market since 1963. The Ghibli, meanwhile, is “a sedan with a strong sport imprint” and the Levante is the first SUV created by the Italian vehicle manufacturer.

Selezione Italia is described as “a range of iconic cars that are part of the automotive Italian tradition”, with others including exclusive Alfa Romeo, Abarth and Fiat (500 Cabrio and 124 Spider) vehicles.

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