Hilton bets heavily on Germany

Pipeline of 17 hotels with 60% under construction
Hilton is placing its faith in Germany as a market that still has plenty of potential, revealing it has a pipeline of 17 hotels across the country, with 60% of these properties currently under construction and six to open this year alone.
The hotel giant says this is a historical high in terms of hotels in its pipeline in Germany. Several strategic partnerships signed with German hospitality companies “will facilitate the rapid rollout of its focused service Hilton Garden Inn and Hampton by Hilton brands”.
The six hotels opening this year – Freiburg, Hamburg, Berlin, Frankfurt, Aachen and Dortmund – have a total investment of more than €120 million.
All of these will carry the moderately priced midscale brand Hampton by Hilton except for an upscale Hilton Garden Inn in Frankfurt. The number of Hampton by Hilton properties in Germany will quadruple over the next two to three years.
Konstanz, Munich and Stuttgart are other cities where Hilton is aiming to introduce properties.
TTG Nordic

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