This will mean creating four times as many properties there
Reflecting the fast-growing importance of China in the world economy, as well as the dearth of international-brand hotels there, Hilton Worldwide has announced that within the next three years China will be the company’s second-biggest market after the USA. It plans 100 hotels there by 2014 – four times the number it has at the moment. Hilton, whose brands include Waldorf Astoria and Doubletree, plans to enter cities such as Xian, Nanjing and Shaoxing.
Referring to the huge increase in the number of domestic Chinese travellers, up by 11% in 2010, Andrew Flack, VP global brand and marketing says: “This exceptional growth is really a once in a generation opportunity we are seeing in China.”
[pictured: Conrad Sanya Haitang Bay, China; courtesy Hilton Worldwide]