Hilton to have 100 hotels in China by 2014

This will mean creating four times as many properties there

Reflecting the fast-growing importance of China in the world economy, as well as the dearth of international-brand hotels there, Hilton Worldwide has announced that within the next three years China will be the company’s second-biggest market after the USA. It plans 100 hotels there by 2014 – four times the number it has at the moment. Hilton, whose brands include Waldorf Astoria and Doubletree, plans to enter cities such as Xian, Nanjing and Shaoxing.
Referring to the huge increase in the number of domestic Chinese travellers, up by 11% in 2010, Andrew Flack, VP global brand and marketing says: “This exceptional growth is really a once in a generation opportunity we are seeing in China.”
[pictured: Conrad Sanya Haitang Bay, China; courtesy Hilton Worldwide]


Check Also

BC Hospitality Group, Hilton, ATP Real Estate, Henning Larsen, architecture, Copenhagen, Hilton, hotel, new, Nordea, quayside, harbour, port

Copenhagen quayside setting for new Hilton

The new renovation project will transform a former bank into an upscale hotel.

Reykjavik, department store, Konsulat, Curio, Hilton, hotel, open, 2018, new, Tapestry, collection, brand

Hilton expands Curio with hotel in Iceland

Reykjavik Konsulat Hotel, Curio Collection by Hilton is accepting reservations for arrivals from March 29.

New destinations on show at Matka this week

Trade fair promises exoticism even for seasoned travellers

Reykjavik, hilton, conopy, brand, design, Iceland, lifestyle, tasting, lava

Hotel “redefining lifestyle” opens in Reykjavik

World’s first property with Canopy by Hilton brand

tourism, direct booking, Hilton, loyalty, Marriott, AccoorHotels, Expedia, Booking

Hotel brands cheer direct bookings trend

But not all major hotel companies are so keen

Marriott, app, booking, Hilton, Starwood, messaging

Hotels use messaging to chat with guests

For many, messaging is becoming the new social media