‘Hipster holiday’ trend changing city-break landscape

New demand for hip areas of Berlin, Budapest, London, Riga, Tallinn
Demand for ‘hipster holidays’ is opening up tourism opportunities in parts of Europe’s cities that were once undesirable but are now considered trendy, the WTM Global Trends Report 2015 reveals.
The movement is changing the landscape of the traditional city break, with more visitors wanting to explore areas outside the mainstream. Many cities are encouraging the boom, as it diversifies urban attractions and helps to avoid the growing problem of overcrowded city centres.
A ‘hipster’ can be defined as a person who follows the latest trends and fashions outside the cultural mainstream. Hipsters live in ‘edgier’ areas and visitors are seeking out these neighbourhoods to experience alternative culture such as pop-up restaurants, vegan cafes, independent shops and craft galleries.
Sites such as Airbnb and its peers have played a central role in opening up hipster areas to tourists. With a lack of hotels in these neighbourhoods, private rentals are often the only option, the report suggests.
Local residents are spotting new business opportunities, providing authentic hipster tours of specific city districts, while online travel guides including Likealocal and TravelsofAdam list up-to-date reviews of the ever-changing hipster scene.
There appears to be a battle among European cities for the title of ‘hipster capital’. But while many places lay claim to the accolade, leading areas include Kreuzberg in Berlin, District VII in Budapest, Talliskivi in Tallinn and Miera iela in Riga.
In London, Dalston is the key hipster destination; in Barcelona it’s Gracia, while in Amsterdam it’s Amsterdam Noord. However, the districts are constantly changing.
TTG Nordic


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