Investing in executive club lounges now could be a clever move
Now that business travel is back on the rails, international hotel brands are starting to jazz up their executive club lounges, improving things like the design, the quality of the food available there and the level of technology. Lounges tend to attract the less cost-conscious guests as a place to work or relax away from the other busy areas of the hotel, so investing there can be a clever move. The last upgrade may have been made four or five years ago, so the time is right to invest and raise the standards to the next level.
Sheraton Hotels & Resorts and the owners of its properties are spending about €74 million on upgrading 120 club lounges around the world. JW Marriott Hotels, Hilton Hotels & Resorts, Fairmont Hotels & Resorts are also planning upgrades.
The New York Times
[pictured: Lounge at the Copenhagen Towers; courtesy IHG]