Hotel chain’s promise for next-gen traveller

Marriott rethinks lobby space for its 500-plus properties

Next-generation travellers say they want choices and flexibility so they can have it all, one of the world’s major hotel companies thinks. Guests no longer want to choose between a meeting room and a restaurant or bar to meet up with business colleagues or friends to work or play. To meet their expectations, Marriott Hotels & Resorts is accelerating the roll out of its “great room lobby experience”. Newly available in 190 of the company’s 500-plus properties, the experience, the brand expects 70% of its worldwide portfolio to feature the experiential lobbies by the end of 2013 and 80% by the end of 2014.
The bar serving breakfast in the morning evolves into the evening focal point, serving craft beer, innovative cocktails and hosting wine tastings as the workday closes, Marriott Hotels & Resorts explains. The lobby has “a seamless experience merging modern, stylish design and comfort, with greater access to food and beverage, and technology. The lively atmosphere transforms throughout the day, giving guests options to work together or by themselves, socialise in groups, or chill out solo connecting with their social networks while watching the lobby scene unfold.”
[pictured: Putrajaya Marriott Hotel, Kuala Lumpur]


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