Hotel chain debuts voice-activated rooms

Two Aloft hotels experiment with voice-activated function
Aloft Hotels has debuted something new – voice-activated rooms.
The Starwood brand, which says it is “bringing some of the coolest technology right into our lobby and rooms – making sure to wow even the most tech-savvy of guests”, has two properties, Aloft Boston Seaport and Aloft Santa Clara in California, that have the technology in place.
An iPad runs an app in each room that can control the temperature, lighting and more via Siri, a voice-activated function.
The tech is part of the chain’s ‘Project: Jetson’ initiative, named after the popular US sci-fi animated series The Jetsons.
“Today’s early-adopter, hyper-connected global traveller wants a level of personalisation unlike ever before, and that means being able to control their hotel experience with the sound of their voice,” said Brian McGuinness, global brand leader of Aloft Hotels.
Aloft has already experimented with a TiGi (‘text it, get it’) program allowing guests to order room service by texting Emojis. The hotels Aloft Silicon Valley and Aloft Cupertino also have a robot butler. Meanwhile, Starwood continues to look at keyless entry, where guests open their doors with their SmartPhones.
USA Today


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