Hotel chains launch brands for Asian markets

Four major hotel groups launching new tech-heavy brands in China and India

Experts foresee 35% growth in business travel to India and China in 2011, and new business-hotel brands are being launched in an effort to exploit the market, some of them less luxurious but more tech-savvy versions of existing brands. Four major hotel groups have launched brands in China and India in the last six months, leaving business travellers plenty to choose from.
Shangri-La Hotels and Resorts unveiled Kerry Hotel Pudong, Shanghai, in February, a less formal yet still 5-star option, the concept of which is to offer a lifestyle balanced between business and leisure. Jumeirah Hotels & Resorts, meanwhile, is scheduled to launch a new 5-star contemporary-lifestyle brand, VENU, also in Shanghai, in 2011. The aim is to express something of the local soul for sophisticated visitors.
A Chinese chain, Jin Jiang Hotels, will be opening eight to 12 properties carrying the new Marvel brand this year, a brand aimed especially at aspiring businesspeople aged 27 to 45. Another 50 to 100 are planned for 2012. Work-hard, play-hard business travellers are also the target for Vivanta by Taj, a new Indian brand being established by the luxury hotel group Taj Hotels Resorts and Palaces. A total of 50 of these are due to begin operations within three years. “This consumer group is well-informed, technology-dependent, design-savvy, ambitious and demanding of themselves and others”, says a strategic brand consultant involved with the Vivanta brand.
HotelNewsNow
[pictured: VENU Bilgah, scheduled to open in Baku, Azerbaijan]

x

Check Also

SAS, Airbus, A320neo, order, second, fleet, simplify, aircraft, type

SAS Ireland pilots quit their job

SAS reported almost 700 flight cancellations during April – June and the problem continues in July, ABC Nyheter in Norway reports

Farnborough airshow day 4, AirAsia placed a giant order with Airbus

Boeing and Airbus recorded another good sales day as new customers signed deals.

The most expensive aircraft ever, price tag USD 3.9 billion

Air Force One, the U.S. President’s plane is to be replaced with two new Boeing 747-800s by 2024.

Farnborough airshow day 3, a slow day for new orders

After 2 days with more than USD 98 billion of new aircraft and services contracts, it slowed down on day 3.

Singapore Airlines, business, premium economy, product, long-haul, Stockholm, first class

Skytrax 2018 airline awards, the best airline in the world is Singapore Airlines

The Skytrax awards were presented this week at the Langham Hotel in London and one Nordic carrier did well.

Lufthansa, SAS, talks, Brussels Airlines, low-cost, Eurowings, buy, stake

Lufthansa and Brussels Airlines join forces in Africa

One face to the customer: Lufthansa Group integrates its sales activities in Africa for all its airlines.