Hotel chains’ new weapon against OTAs

Major hotel companies leap into direct booking wars
InterContinental Hotels Group has joined Marriott, Hilton and Hyatt in the direct booking wars against online travel agencies. It has launched the global roll out of an exclusive IHG Rewards Club member rate for booking direct. Other big hotel companies have announced similar tactics.
Going by the name of Your Rate by IHG Rewards Club, the new members-only direct booking opportunity launches this month in Europe and the Americas. It will be promoted in campaigns across its brands, such as InterContinental, Crowne Plaza, Kimpton, Hotel Indigo and others. The rates will extend to Asia, the Middle East, Africa and China later this year.
IHG Rewards Club members can use IHG-branded websites, the IHG app or call IHG’s global call centres to take advantage of the rates.
Most insiders see this as a move by large international chains to take back market share from online travel agencies, which often take commission of 10% to 30%. Although OTAs help to fill rooms, they also eat into revenues.


Check Also

Regent, IHG, buy, purchase, brand, Asia, Europe, luxury, travel, stay, hotels, chain

IHG deepens luxury presence with Regent

InterContinental Hotels Group has big plans for Regent Hotels & Resorts after buying a 51% stake.

Marriott, Stawood, Sorenson, ceo, brexit, trump, election, opinion, nationalism, interview, award, tanya Beckett, BBC

“Wave of nationalism” worries Marriott CEO

Nationalist policies seen in Europe, the UK, the US and beyond are affecting travel trends, Arne Sorenson says.

Marriott, Moxy, brand, roll-out, expand, Nordic, market, Germany, France, Norway, Stavanger, Oslo, Copenhagen, pipeline, plan

Marriott’s Moxy reaches further into Nordics

More than 40 hotels in Europe will be added to Marriott’s new Moxy brand over the next three years.

BC Hospitality Group, Hilton, ATP Real Estate, Henning Larsen, architecture, Copenhagen, Hilton, hotel, new, Nordea, quayside, harbour, port

Copenhagen quayside setting for new Hilton

The new renovation project will transform a former bank into an upscale hotel.

Marriott, Shanghai, clean air, room, book, QleanAir, scandinavia, Sweden, air quality

Swedish firm purifies Marriott Shanghai’s air

Now you can request a room with clean air supplied by QleanAir Scandinavia.

Reykjavik, department store, Konsulat, Curio, Hilton, hotel, open, 2018, new, Tapestry, collection, brand

Hilton expands Curio with hotel in Iceland

Reykjavik Konsulat Hotel, Curio Collection by Hilton is accepting reservations for arrivals from March 29.